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Advertisement For Bovril The Body Builder. Ghost: If Only I Had A Body To Put It In. From The London Illustrated News, Christmas Number, 1933
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Advertisement For Bovril The Body Builder. Ghost: If Only I Had A Body To Put It In. From The London Illustrated News, Christmas Number, 1933
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Media ID 18176785
© Hilary Jane Morgan / Design Pics
1930s Advert Advertisement Body Builder Drink Ghost Spirit Strength Beefy Bovril
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In this vintage print titled "Advertisement For Bovril The Body Builder" we are transported back to the 1930s, a time when strength and spirit were celebrated. The image captures the essence of an era where advertisements held a certain charm and creativity. The focal point of the picture is a mischievous ghost, depicted as translucent and ethereal. With a longing gaze, it laments its lack of physical form: "If Only I Had A Body To Put It In". This clever play on words not only showcases the wit of the advertisement but also highlights the power that Bovril holds in transforming one's physique. Bovril, known for its beefy flavor and nourishing properties, was marketed as a body builder - not just for muscles but also for fortitude. This ad from The London Illustrated News Christmas Number in 1933 aimed to capture attention with its unique approach. The composition exudes nostalgia through its sepia tones and period-specific typography. It serves as a reminder of how advertising has evolved over time while still maintaining elements that resonate with audiences today. Hilary Jane Morgan's artistic interpretation beautifully encapsulates both the allure of Bovril as well as the whimsical nature of this particular advertisement. As we admire this piece from Design Pics, we can't help but be transported back to an era where even ghosts longed for bodies strong enough to enjoy their favorite drink – Bovril!
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