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Advertising for the sale of wine Margaux-Bijon (Margaux Bijon
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Advertising for the sale of wine Margaux-Bijon (Margaux Bijon
LSE4096829 Advertising for the sale of wine Margaux-Bijon (Margaux Bijon) and Sauternes-Bijon (Sauternes Bijon), 25frs of the 12 bottles, 50frs on 25, 1904 by French School, (20th century); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Advertising for the sale of wine Margaux-Bijon (Margaux Bijon) and Sauternes-Bijon (Sauternes Bijon), 25frs of the 12 bottles, 50frs on 25, 1904); Photo eLeonard de Selva; French, out of copyright
Media ID 23695672
© Leonard de Selva / Bridgeman Images
Bottle Red Wine White Wine Chromolithography Chromo Years 1900
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This print showcases a vintage advertisement for the sale of Margaux-Bijon and Sauternes-Bijon wines in 1904. The French School's exquisite chromolithography technique brings this piece to life, with vibrant colors that evoke a sense of elegance and sophistication. The image depicts two bottles of wine, one red and one white, placed side by side against a backdrop of lush vineyards. The typography boldly announces the prices: 25frs for 12 bottles or an enticing offer of 50frs on 25 bottles. This promotional strategy aimed to entice wine enthusiasts with its affordable yet high-quality selection. Displayed at the Bibliotheque des Arts Decoratifs in Paris, France, this photograph captures a moment frozen in time—a glimpse into the advertising practices of early twentieth-century France. It serves as both a historical artifact and a testament to the enduring allure of fine wines. Leonard de Selva's expert photography ensures that every detail is impeccably preserved, allowing viewers to appreciate not only the artistry behind this advertisement but also its cultural significance. As we gaze upon this print today, it reminds us that wine has long been cherished as more than just an alcoholic beverage—it represents tradition, craftsmanship, and conviviality.
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