Advert for Lucky Strike cigarettes, 1930
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Advert for Lucky Strike cigarettes, 1930
Advert for Lucky Strike cigarettes, 1930 Date: 1930
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Media ID 7242775
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10578639
Cigarettes Lucky Programme Strike
EDITORS COMMENTS
Step right up and experience the excitement of the Roaring Twenties with this advertisement for Lucky Strike cigarettes from 1930. The vibrant colors and bold typography immediately transport us back in time, inviting us to join the glamour and sophistication of the era. The image features a lively jazz band in full swing, their instruments ablaze with energy as they perform on a grand theatre stage. The audience, a sea of flapper dresses and sharp suits, are mesmerized by the music, their faces alight with joy and delight. In the foreground, a young woman in a stylish cloche hat and fur collar leans forward, her eyes fixed on the band, a pack of Lucky Strike cigarettes clutched in her hand. The tagline "Reach for a Lucky Instead" encircles the image, emphasizing the connection between the cigarettes and the carefree spirit of the Twenties. The use of the word "reach" suggests a sense of aspiration and attainability, inviting the viewer to join in on the fun and glamour. This advertisement is a testament to the power of advertising in capturing the zeitgeist of a particular era. It speaks to the desire for escape and excitement that defined the Roaring Twenties, and the role that Lucky Strike cigarettes played in shaping the cultural landscape of the time. With its lively energy and iconic imagery, this advertisement remains a fascinating glimpse into the past, and a reminder of the enduring allure of the Jazz Age.
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