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Pomeroy day cream advertisement for munitions workers, WW1
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Pomeroy day cream advertisement for munitions workers, WW1
Advertisement for Pomeroy day cream, ideal for restoring freshness and beauty after a hard days work in the munitions factory. Date: 1918
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Media ID 14146391
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cosmetics Cream Creams Lotion Mirror Munition Munitions Pomeroy Preparations Product Products Role Roles Toiletries Worker
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Amidst the chaos and hardships of the First World War, the daily grind of munitions work at factories became a defining reality for women. Long hours, harsh conditions, and the constant exposure to dust and chemicals took a toll on their skin, leaving them feeling worn out and exhausted. In response to this need, Pomeroy, a leading cosmetics and toiletries company, introduced its Day Cream specifically designed for these brave women. The advertisement from 1918, featuring a mirror reflection of a woman in uniform, highlights the transformation that Pomeroy's Day Cream could bring. The caption reads, "For the Girl in the Factory: Pomeroy Day Cream - Restores Freshness and Beauty After a Hard Day's Work." The image of a woman, her uniform smudged with dirt and grime, being replaced by a radiant, refreshed reflection in the mirror, symbolizes the power of the product to restore vitality and beauty, even amidst the harsh realities of the war. The role of women in the munitions factories during WWI was pivotal, as they stepped up to support the war effort in the absence of men. Pomeroy Day Cream became an essential part of their daily routines, offering a moment of respite and self-care amidst the challenges of their work. This advertisement serves as a testament to the enduring importance of self-care and the lengths companies went to cater to the unique needs of their customers during trying times.
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