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Postcard illustrating the merits of Free Trade - Larger Loaf
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Postcard illustrating the merits of Free Trade - Larger Loaf
Postcard from 1906 issued as part of the campaign to elect the Liberal politician Sir Robert Henry Hobart, 1st Baronet ) to office, illustrating the merits of English Free Trade which will result in a Larger Loaf, as opposed to a smaller loaf under German protection. The loaves illustrated were baked based on the facts and figures in the Government inquiry blue book of September 1903. Date: 1906
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Media ID 11579089
© Mary Evans / Grenville Collins Postcard Collection
Baronet Benefit Benefits Bread Election Free Hobart Inquiry Larger Loaf Propaganda Protection Protectionism Protectionist Size Support Supporter System Theory Vote Weight
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This postcard from 1906, part of the campaign to elect Sir Robert Henry Hobart, 1st Baronet, showcases the merits of English Free Trade through an illustration of two loaves of bread. The larger loaf represents the benefits of Free Trade under the English system, while the smaller loaf symbolizes the potential outcome of German protectionism. Sir Robert Henry Hobart, a prominent Liberal politician, was a vocal supporter of Free Trade and used this image to rally public support for his political views leading up to the election. The sizes of the loaves were based on facts and figures from the British Government Inquiry Blue Book of September 1903. The Free Trade theory held that open markets and free trade between nations would lead to increased economic prosperity and growth. In contrast, protectionist policies, such as those advocated by Germany, would result in smaller loaves, or less prosperity, for all involved. This propaganda piece was an effective tool in the political landscape of the time, as the debate over Free Trade versus Protectionism was a hot topic in the political sphere. The image of the larger loaf became a symbol of the potential benefits of Free Trade and helped to galvanize support for Sir Robert Henry Hobart and the Liberal Party. The postcard serves as a historical reminder of the economic and political climate of the early 20th century and the role that propaganda played in shaping public opinion during election campaigns.
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