Royal Vinolia Cream advertisement, 1918
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Royal Vinolia Cream advertisement, 1918
Advertisement for Royal Vinolia Cream from the First World War period, the ideal toilet cream for munition workers. Date: 1918
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Media ID 14155854
© Mary Evans Picture Library
Adverts Cream Effort Factories Lotion Munition Munitionette Munitionettes Munitions Product Products Shell Shells Toiletries Vinolia
EDITORS COMMENTS
Amidst the chaos and intensity of the First World War, the relentless production in munitions factories became a symbol of national pride and women's contribution to the war effort. In this evocative advertisement from 1918, Royal Vinolia Cream extends a gentle invitation to these tireless munitionettes, offering them a moment of respite and self-care. The image of a woman, her face glowing with the application of the cream, stands in stark contrast to the gritty, industrial backdrop of the munitions factory. The caption reads, "Royal Vinolia Cream - the ideal toilet cream for munition workers." The First World War marked a significant shift in the role of women in the workforce, with millions taking up jobs in factories to support the war effort. These women, often referred to as 'munitionettes,' worked long hours in challenging conditions, producing the essential shells and munitions needed for the war. Amidst the dust, noise, and grime, the promise of a simple, luxurious beauty product like Royal Vinolia Cream must have seemed like a welcome relief. This advertisement not only speaks to the importance of self-care and the desire for a moment of tranquility amidst the chaos but also highlights the critical role women played in the war effort. The image of a woman, strong and determined, embodying both the industrial might and the delicate grace of the era, is a poignant reminder of the complex realities of the First World War and the enduring power of beauty and self-care.
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