WW2 poster, the Battle for Fuel
Wall Art and Photo Gifts from Mary Evans Picture Library
WW2 poster, the Battle for Fuel
WW2 poster -- You are in the Battle for Fuel -- are you keeping inside your target? Date: circa 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14147126
© Mary Evans Picture Library/Onslow Auctions Limited
Coal Conservation Fuel Keeping Resources Target
EDITORS COMMENTS
This evocative WW2 poster, titled "You are in the Battle for Fuel - Are you keeping inside your target?" dates back to circa 1940, serving as a powerful reminder of the critical fuel conservation efforts during the Second World War. The poster, which is part of the rich historical archive from Mary Evans Prints Online, is a vivid representation of the intense struggle for resources that defined the war years. The poster's design is dominated by bold, contrasting colors - red, black, white, and yellow - that grab the viewer's attention. The central image depicts a target, with the words "Your Target" encircling it, emphasizing the personal responsibility each individual had in the battle for fuel. The target is surrounded by images of coal, oil, and other fuel sources, symbolizing the importance of these resources in the war effort. The poster's text, written in stark, bold letters, urges the viewer to "Keep your wheels off the road," "Turn off unnecessary lights," and "Save fuel in every way," among other conservation measures. The message is clear: every drop of fuel saved was a victory in the larger battle for resources that was being waged during the war. The poster's design is both simple and effective, reflecting the urgency and intensity of the time. It is a poignant reminder of the sacrifices and efforts made during the war years, as people across the world came together to conserve resources and support the war effort. Today, this historical artifact stands as a testament to the resilience and determination of the human spirit in the face of adversity.
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