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WW2 Poster -- Volunteer ATS
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WW2 Poster -- Volunteer ATS
if you are over 17 and a half or 18, under 19, Volunteer ATS. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by unknown artist, published by HMSO.
1940
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Media ID 14160417
© The National Army Museum / Mary Evans Picture Library
Auxiliary Hmso Join Office Photolithograph Recruiting Recruitment Stationery Territorial Volunteer
This striking WW2 poster, titled
EDITORS COMMENTS
Volunteer ATS (17, 18, or 19: Recruitment Poster)" was published by the HMSO (His Majesty's Stationery Office) in the United Kingdom during the early 1940s. The poster, a colorful photolithograph, was created by an unknown artist to encourage young women aged 17 1/2, 18, and 19 to volunteer for the Auxiliary Territorial Service (ATS) during World War II. The ATS was an essential component of the British military effort during the war, providing vital support to the regular armed forces. Women in the ATS performed various roles, including clerical, mechanical, and medical duties, freeing up men for active combat roles. The poster features an image of a determined young woman in uniform, her gaze fixed on the viewer with a sense of resolve. She stands before a map of the United Kingdom, her hand pointing towards it, emphasizing the importance of her role in defending her homeland. The tagline beneath the image reads, "Join the ATS – Your Country Needs You!" The poster's vibrant colors and bold design were intended to capture the attention of young women and inspire them to enlist. The use of the phrase "Your Country Needs You!" was a powerful reminder of the patriotic duty that all citizens, particularly women, had during wartime. This poster is a poignant reminder of the crucial role that women played during WWII and the sacrifices they made to support the war effort. It is a testament to the courage and determination of the women who answered the call to serve in the ATS and contributed to the Allied victory in the war." Image Reference: The National Army Museum / Mary Evans Picture Library / Mary Evans Prints Online. Accession number: NAM. 1994-06-188-1.
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