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Advert for Gossard underwear 1935
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Advert for Gossard underwear 1935
The Gossard line of beauty, modern women demand not only elegance of contour and symmetry of figure, but perfect freedom of movement for daily activities.
1935
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Media ID 14345021
© Illustrated London News Ltd/Mary Evans
Corset Corsets Girdle Girdles Gossard Lace Lacing Lingerie Models String Suspender Suspenders Undergarment Undergarments Underwear 1935
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This advertisement from the Illustrated London News Ltd, dated 1935, showcases the Gossard line of underwear, a brand that revolutionized women's undergarments during the 1930s. The image features a modern woman, dressed in a stylish outfit of the era, exuding confidence and elegance. The focus, however, is on her undergarments, which promise both beauty and functionality. The Gossard line of underwear was designed to cater to the demands of contemporary women who sought not only elegance of contour and symmetry of figure but also perfect freedom of movement for their daily activities. The undergarments featured in this advertisement include a corset, girdle, suspenders, and lace lingerie. Each piece is intricately designed, with delicate lacing and strings that accentuate the female form without restricting it. The corset, a staple of women's undergarments for decades, has been updated with a sleeker, more comfortable design. The girdle, another popular undergarment of the time, is shown to provide a smooth, hourglass silhouette while allowing for ease of movement. Suspender belts and stockings complete the look, adding a touch of sophistication and sex appeal. The model in the advertisement embodies the spirit of the modern woman, who was breaking free from the constraints of traditional undergarments and embracing a more comfortable, functional, and stylish alternative. The Gossard line of underwear represented a significant shift in women's undergarments, paving the way for more comfortable and functional lingerie that would become the norm in the decades to come.
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